Literature has done so much for a multitude of industries. This even includes business. With the body of literature accumulated over the years, it has helped to elevate business to where it is today.
Why not have business do the same for literature where it can? Let’s take a look at several businesses that help support and benefit literature.
Oprah Winfrey Network
Everybody knows who Oprah is. To borrow a phrase from her, you know Oprah, and you know Oprah, and… you guys get the bit.
Most people who know Oprah also know about her book club. It has been operating for more than 20 years. Throughout the time, the organization has recommended countless books.
There is a reason why writers are keen on being featured by the book club. It has the ability to take the book into public consciousness. One such example is Love in the Time of Cholera by Gabriel Garcia Marquez.
A recommendation from Oprah’s book club end up selling millions.
Currently, Oprah’s Book Club operates online and has been up since 2012.
When people think Chipotle, they don’t necessarily think of literature. I’m sure people think with their stomachs more than their brains. However, it seems that the Chipotle business is interested in words just as much as burritos.
The organization talks to famous authors and ask them to write essays. These essays aren’t all that long. People can read them for a couple of minutes. Then, these are printed on to mugs and other things so that people can read them.
Chipotle CEO Steve Ells actually says that they do it not as any kind of marketing ploy, but to give people something to read with the opportunities that they have. These are only a few businesses that support literature. You’d be surprised what businesses do the same. Keep your eyes peeled for more.